Privacy Policy
**Privacy Policy for Roads Collective**
Effective Date: September 19, 2025
Roads Collective (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your information, including compliance with GDPR and CCPA requirements, as well as best practices for SMS marketing.
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### Information We Collect
- Personal details you provide directly (such as name, email, shipping address, and phone number).
- Information related to your interactions with our website (such as IP address, browser type, and pages visited).
- Information related to SMS communications, including phone numbers collected through opt-in forms or checkout processes.
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### How We Use Information
- To provide products and services you request.
- To communicate with you about orders, updates, and promotions.
- To send marketing messages via SMS if you have opted in.
- To improve our website and customer experience.
- To comply with legal requirements.
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### SMS Marketing Compliance
- We collect phone numbers through voluntary opt-ins to send SMS marketing messages, including promotions, order updates, and cart reminders.
- **Abandoned Cart Tracking:** Roads Collective's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.
- SMS opt-in data and consent will never be shared with or sold to third parties.
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### Sharing of Information
We do not sell, rent, or trade your personal information. Information may only be shared if required by law or to protect our rights.
**Exclusion for SMS Data:** The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
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### Cookies
We may use cookies to enhance your browsing experience and to support features such as cart reminders. You can manage cookies through your browser settings.
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### Location Tracking
If location-based services are used, we may collect location data to improve services or provide relevant information. This data is collected only with your consent and used solely for the stated purpose.
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### Data Retention
We retain information only as long as necessary to fulfill the purposes described in this policy or as required by law.
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### GDPR Compliance
If you are located in the European Economic Area (EEA):
- You have the right to access, update, or delete your personal information.
- You may request restriction of processing or object to certain uses of your data.
- You may withdraw consent for marketing communications at any time.
- To exercise these rights, contact us at: info@roadscollective.com
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### CCPA Compliance
If you are a California resident:
- You may request disclosure of the personal information we collect, use, and share.
- You may request deletion of your personal information.
- You may opt out of the sale of your personal information. Roads Collective does not sell personal information.
- To exercise these rights, contact us at: info@roadscollective.com
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### Security
We take reasonable measures to protect your personal information, but no method of transmission or storage is completely secure.
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### Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with the revised effective date.
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### Contact Us
For questions or concerns about this Privacy Policy, contact:
Roads Collective
Email: info@roadscollective.com